When one of New York City’s top-performing agents decides to build a brokerage rather than continue within a large firm, it signals more than a business shift; it reflects a broader change in how real estate is executed. Danielle Nazinitsky, after closing over $300 million in career sales and completing more than 250 transactions, announced the launch of Decode Real Estate in July 2025.
For buyers, sellers, and investors in Manhattan and Brooklyn, the founding of Decode Real Estate brings a distinct proposition: a boutique firm built on the principles of transparency, data-driven strategy, and personalized service. Below, we explore the significance of this launch, the core pillars that shape the firm’s operations, and what it means for clients working with Decode Real Estate.
Why the Launch Matters
Danielle’s decision to form Decode Real Estate comes at a time when the market is more complex than ever. New-construction inventory, cooperative regulatory demands, evolving tax dynamics, and shifting buyer demographics have raised the bar for representation. Danielle’s background, bringing a Master’s degree in Accounting, professional experience in audit at KPMG, and her own investment property portfolio, positions her uniquely to navigate this environment.
Her stated goal is not simply to “list another home,” but to help clients make the best possible decision for their objectives. As Danielle says, “Success to me isn’t chasing million-dollar listings, it’s about empowering my clients to make the best possible decision and realize their unique real estate goals.”
The launch of Decode reflects three underlying trends:
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Buyers and sellers expect more than access to inventory; they want clarity, analysis, and advocacy.
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The rise of niche client profiles (tech founders, dual-income families, seller-buyers) requires specialized service rather than a generalist approach.
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Transparency and process have become competitive differentiators in an industry long defined by ambiguity.
The Core Pillars of Decode Real Estate
1. Radical Transparency
In an industry where hidden costs, unclear strategy, and variable service are common complaints, Decode sets a new standard. Danielle emphasizes complete visibility, from the fee structure to the transaction timeline, to market scenario modeling. Clients know not only the “what” but the “why” behind every step.
2. Data-Driven Strategy
The firm is anchored by the proprietary Decode Method™, a structured six-step process Danielle developed from her decade of experience. The method incorporates discovery, scenario modelling, optimization, and stewardship. Clients benefit from intentional decision-making, not just reactive listing or offer strategy.
3. Boutique Scale with Institutional Support
Rather than build a large, dispersed team, Decode remains boutique in scale, led personally by Danielle and supported by Side's platform. This combination provides clients with high-touch service backed by robust infrastructure, advanced technology, and comprehensive marketing power.
What It Means for Clients
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For Buyers: Whether purchasing a first apartment, trading up, or investing, clients work within a framework that aligns home acquisition with long-term wealth strategy. Danielle’s financial background ensures that acquisition decisions are grounded in budgetary constraints, holding costs, and exit strategies.
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For Sellers: Listing with Decode means a strategic launch, not just pictures and open houses, but narrative creation, positioning, and precise timing. The boutique model ensures fewer listings per agent and provides deeper attention to each client.
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For Investors & Renters: Decode’s services extend beyond standard sales. The firm specializes in rentals, off-market opportunities, landlord-tenant work, and new development marketing. For investors assessing carry costs, rental yields, or resale potential, the Decode team brings analytical depth and expertise.
Why This Launch Matters for NYC Real Estate
In a market where many firms prioritize volume over value, Decode Real Estate offers a distinct approach. The combination of architectural understanding, financial acumen, and process discipline may set a new benchmark for representation in Manhattan and Brooklyn.
For buyers and sellers seeking an advisor, not just an agent, to guide them through a transaction that may span years, Decode offers a meaningful alternative. Danielle’s launch is not just about founding a firm; it’s about redefining what high-end residential brokerage should deliver.
To explore how Decode Real Estate can help you buy, sell, or invest in New York City and to learn more about Danielle’s approach, visit decodenyc.com.
