Real estate is more than transactions—it’s about building relationships and making dreams come true.

Decode Real Estate is New York city’s newest boutique brokerage - There are many challenges that agents face that I’ve also experienced - the NYC real estate landscape is changing and much more competitive than it was 10 years ago when I started. In 10 years from now, decode will be known for its culture focused on transparency, expertise, tailored service, innovation and empowerment. A lot of agents buy leads and those are very expensive!  I’ve been able to build a business that is 90% past client & real estate agent referrals. I’ve done this by focusing on the relationship and not on individual transactions. By decoding the buying or selling process, established agents can reinvent how they attract business. I partnered with Side real estate to create Decode Real Estate. I was blown away by the technology Side provides agents that make it easier for buyers and sellers to fulfill their dream to buy and sell. that’s the reason I started in this industry in the first place.