When I launched Decode Real Estate, it wasn’t just about starting a new company. It was about building the platform I wished I had all along—one that allowed me to grow without limitations, serve clients with clarity, and do the work I love at a higher level.
After years of working within traditional brokerage structures, I realized those systems were holding me back more than they were helping me grow. Policies were constantly shifting, often in ways that made it harder to build momentum. Meanwhile, agents who weren’t producing were allowed to operate without accountability—and without the basic professionalism that makes our industry work. It didn’t sit right with me. I didn’t want to be part of that environment anymore. So, I created something better.
Decode is about putting power back into the hands of the people making the biggest financial decisions of their lives—buyers and sellers. I kept seeing clients feel like they were missing out or being misled, especially in a market where some firms still cling to the illusion that there's a secret, off-market deal around every corner. The truth? In New York City, motivated sellers list. And if it’s not listed, there’s usually a reason. Our clients don’t need smoke and mirrors—they need strategy, transparency, and access.
That’s where Decode comes in. We don’t pressure. We don’t push. We decode.
We give our clients the tools, insights, and honest guidance they need to make smart, confident decisions—whether that means buying now, waiting, selling later, or doing nothing at all. When you work with us, it feels like you’ve been invited into a speakeasy: a smart, strategic space where you’re truly seen, where your time is respected, and where you leave with real clarity about what’s next.
As a mom and a female founder, this business means more to me than just sales. It’s about building something sustainable, something I can be proud of, and something that supports the people I work with on every level. My clients—many of whom work in tech—value innovation, efficiency, and data. So do I. That’s why I partnered with Side, a brokerage platform that’s been incredibly effective in California and is now starting to reshape the New York market. Decode is proud to be one of the first Side-affiliated firms here—and we’re just getting started.
If you're looking for a real estate experience that’s tailored, transparent, and rooted in actual strategy—not fluff—I’d love to connect. This isn’t just real estate. It’s your next chapter. Let’s decode it together.
