The Rockwell

Overview of The Rockwell

The Rockwell stands as a mixed-use masterpiece in the heart of Manhattan Valley. This development reflects thoughtful planning, seamlessly integrating retail and residential spaces. Its 81 condo units cater to various lifestyles, from single professionals to families seeking convenience and luxury.

Current Information

Situated on a corner lot, The Rockwell commands attention with its modern design and strategic layout. Its location in the vibrant Manhattan Valley neighborhood ensures connectivity and accessibility to schools, cultural landmarks, and transportation hubs. The building spans 91,768 square feet, maximizing its 10,789-square-foot lot.

Key Details:

  • Address: 2688 Broadway

  • Neighborhood: Manhattan Valley

  • Borough: Manhattan

  • Zip Code: 10025

  • Building Type: Condo

  • Floors: 13

  • Units: 81

  • Lot Size: 10,789 sqft

Size and Use

 

The Rockwell exemplifies the efficient use of urban space, accommodating residential and commercial needs within a single structure. Its design prioritizes functionality and aesthetics, ensuring an optimal living and working environment.

Building Dimensions and Usage

The Rockwell occupies a well-proportioned lot with dimensions of 101 feet in width and 107 feet in depth. The total built floor area of 91,768 square feet is divided strategically between residential and commercial uses, ensuring a balanced approach to urban living.

Floor Area Ratios (FAR)

Adhering to zoning regulations, The Rockwell achieves a built FAR of 8.51, maximizing the potential of its lot. The FAR allocation demonstrates compliance with city regulations while providing ample residential and retail spaces.

Floor Area Breakdown

  • Total Floor Area: 91,768 sqft

  • Residential Floor Area: 83,914 sqft

  • Commercial/Retail Floor Area: 7,854 sqft

This mix reflects The Rockwell’s role as a residents and local businesses hub.

Classification

 

The classification of The Rockwell highlights its dual role as a residential and commercial property. Its designation ensures compliance with safety and zoning regulations, reinforcing its position as a cornerstone of Manhattan Valley's urban development.

Building Identification

The Rockwell is identified by its BIN (Building Identification Number) 1056546 under the Department of Buildings. It is classified as a D6 building—an elevator apartment with stores—indicating its fireproof design and mixed-use purpose.

Tax and Building Class

The building falls under Tax Class 2, which applies to residential properties with more than 11 units. This classification emphasizes its residential focus while accommodating its retail spaces.

Zoning and Community

The Rockwell's zoning regulations and community integration demonstrate its thoughtful design and commitment to urban planning. Its zoning district, R9A, is complemented by a C1-5 commercial overlay, allowing for a vibrant mix of uses.

Zoning Details

The R9A zoning district permits high-density residential developments, while the C1-5 overlay supports commercial activities on the lower floors. This combination makes The Rockwell a dynamic contributor to the neighborhood's economy and lifestyle.

Community Information

Located within School District 03, The Rockwell is an attractive family option. The neighborhood offers access to parks, cultural landmarks, and public transit, enhancing the quality of life for its residents.

Design and Features

 

The design of The Rockwell reflects a commitment to modernity and functionality. The building’s architecture seamlessly blends contemporary aesthetics with practical elements, creating an inviting environment for residents and visitors alike.

Architectural Highlights

Designed by Hill West Architects, The Rockwell features a sleek façade with large windows, ensuring abundant natural light. High-quality materials and meticulous attention to detail make this building stand out in Manhattan Valley.

Residential Features

The 81 units are designed to meet the diverse needs of urban residents. Each unit features energy-efficient appliances, premium finishes, and spacious layouts. Options range from studios to multi-bedroom apartments, accommodating both individuals and families.

Retail and Commercial Spaces

The ground floor is dedicated to retail spaces, providing residents easy access to essential services and adding vibrancy to the street level. These spaces attract high-quality tenants, enhancing the neighborhood's commercial appeal.

Amenities and Lifestyle

The Rockwell offers an array of amenities designed to enhance the quality of life for its residents. The building caters to modern urban living, from recreational facilities to concierge services.

On-Site Amenities

  • Fitness Center: A fully equipped gym with modern machines and weights.

  • Rooftop Terrace: A tranquil space offering panoramic views of Manhattan.

  • Concierge Services: Professional assistance for residents’ daily needs.

  • Social Spaces: Lounges and party rooms for hosting events and gatherings.

Pet-Friendly Features

The Rockwell is a pet-friendly building featuring amenities like a pet wash station and proximity to pet-friendly parks, ensuring convenience for residents with pets.

Market Performance

 

The market performance of The Rockwell reflects its popularity among buyers and investors. Its diverse price range and high-quality features make it a sought-after property in Manhattan.

Sales Trends

With 57% of units sold, The Rockwell continues to attract buyers. The average sales velocity of 1.8 monthly units indicates steady demand, driven by its strategic location and superior amenities.

Pricing and Contracts

  • Starting Prices: $950K for smaller units.

  • Maximum Prices: $4.47M for larger units.

Recent contracts highlight the building's competitive pricing and strong market presence.

Contribution to Manhattan Valley

The Rockwell plays a pivotal role in shaping the character and growth of the Manhattan Valley neighborhood. As a mixed-use development, it exemplifies the integration of residential and commercial spaces within a single property, creating a dynamic and self-sufficient community hub. The building’s thoughtful design and strategic location contribute significantly to the neighborhood's urban appeal, ensuring that it serves as more than just a place to live—it becomes an active participant in the social and economic fabric of the area.

Community Integration

The Rockwell's combination of residential units and retail spaces fosters a sense of community integral to Manhattan Valley's vibrancy. By offering a variety of retail spaces on the ground floor, the building not only meets the daily needs of its residents but also attracts businesses that serve the broader neighborhood. These businesses, from cafes and convenience stores to boutique shops, create a lively street-level experience that draws foot traffic and enhances the area’s connectivity.

The Rockwell’s role in fostering community interaction extends beyond its physical design. By providing shared spaces like lounges, terraces, and other communal areas, the building encourages residents to engage with one another, strengthening social bonds within the neighborhood. This integration of living, working, and socializing spaces transforms The Rockwell into a microcosm of urban life, reflecting the dynamic nature of Manhattan Valley itself.

Supporting the Local Economy

The Rockwell’s retail spaces are not just an amenity for residents but also a significant driver of the local economy. These establishments create job opportunities, attracting workers from the surrounding area and contributing to economic growth. The businesses within The Rockwell provide essential services, enhancing the quality of life for residents and the broader community. This, in turn, increases property values and strengthens the economic resilience of Manhattan Valley.

Moreover, The Rockwell’s mixed-use nature ensures its long-lasting economic contributions. By attracting and supporting small and medium-sized businesses, the building helps maintain the diverse and thriving commercial landscape that Manhattan Valley is known for. This holistic approach to urban development ensures that The Rockwell remains a cornerstone of the neighborhood, benefiting its residents and the larger community for years to come.

Conclusion

The Rockwell at 2688 Broadway is more than just a building—it symbolizes modern urban living. Its innovative design, efficient use of space, and seamless integration into the Manhattan Valley community set it apart as a benchmark for mixed-use developments. By offering a blend of residential comfort and commercial utility, The Rockwell exemplifies the potential of thoughtful urban planning in one of the world’s most dynamic cities. Whether as a home, a retail destination, or an investment, The Rockwell stands as a testament to the possibilities of modern architecture and community-focused development.

FAQs

What is The Rockwell?

The Rockwell is a mixed-use development located at 2688 Broadway in Manhattan Valley, Manhattan. It combines residential condominiums and retail spaces, offering a modern and vibrant urban living experience.

What types of units are available at The Rockwell?

The Rockwell features 81 residential units, ranging from studios to multi-bedroom apartments. Each unit is designed with high-end finishes, spacious layouts, and energy-efficient appliances to meet diverse living needs.

What amenities does The Rockwell offer?

The Rockwell provides a variety of amenities, including a fitness center, rooftop terrace, concierge services, lounges, party rooms, and pet-friendly facilities such as a pet wash station. These amenities enhance convenience and comfort for residents.

How does The Rockwell contribute to the local community?

The Rockwell fosters community interaction through its combination of residential and retail spaces. Its retail establishments meet daily needs and support the local economy by creating jobs and attracting foot traffic to the neighborhood.

What makes The Rockwell unique in Manhattan Valley?

The Rockwell stands out for its thoughtful integration of residential and commercial spaces, modern design, and strategic location. Its corner-lot position, mixed-use zoning, and vibrant community spaces make it a model for urban development in Manhattan.

 

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