SoHo

Located in Lower Manhattan, SoHo is one of New York City’s most distinctive and fashionable areas. Known for its striking 19th-century cast-iron buildings, it has transformed from a manufacturing hub into a global destination for shopping, dining, and design.

SoHo is equally appealing to art lovers and style seekers. Galleries line the quieter streets, while big-name brands and chic boutiques dominate Broadway. The neighborhood’s cobblestone blocks, industrial lofts, and creative energy make it both photogenic and unmistakably New York.

A Glimpse Into SoHo’s History

SoHo’s past is a story of reinvention, from farmland to factories, from artists’ lofts to one of the city’s most expensive real estate markets.

Industrial Beginnings

In the mid-19th century, SoHo was a bustling manufacturing district filled with textile factories, printing presses, and warehouses. The now-iconic cast-iron buildings were designed to be fire-resistant and adaptable, with large windows and open floors that could accommodate heavy machinery.

Artists’ Haven

By the mid-20th century, industry had moved elsewhere, leaving many buildings vacant. In the 1960s and 1970s, artists discovered the massive loft spaces, converting them into studios and homes. These creative pioneers fought for legal recognition of "live-work" spaces, helping establish the neighborhood’s artistic identity and paving the way for other creative communities in New York.

Gentrification and Luxury

The 1980s and 1990s brought upscale boutiques, galleries, and restaurants to SoHo. What was once an underground art scene became a magnet for luxury retail and real estate development. Today, SoHo is a blend of high-end shopping, fine dining, and preserved architectural heritage, with property prices among the highest in Manhattan.

What to Do and See in SoHo

SoHo offers more than just shopping. It is a place to explore art, history, and street life at its most stylish.

Cast-Iron Architecture

Take a walking tour to admire SoHo’s cast-iron buildings, many of which feature ornate facades, tall windows, and elegant cornices. Greene Street and Wooster Street are particularly scenic, offering prime examples of 19th-century industrial design.

Broadway Shopping

Broadway is SoHo’s retail heart, home to flagship stores for international brands that range from luxury fashion houses to trend-focused chains. Weekends can be busy, but the energy adds to the neighborhood’s appeal.

Art Galleries

While many galleries relocated to Chelsea in the 1990s, SoHo still has a strong art presence. Visit spaces like Eden Gallery, Pop International, and The Drawing Center for contemporary works and special exhibitions.

The Earth Room

An unexpected and unique installation by Walter De Maria, this indoor art piece is a large room filled with 250 cubic yards of earth. It is free to visit and offers a moment of calm in the middle of the city.

Cobblestone Streets

Wander along Spring Street, Prince Street, and Mercer Street to enjoy charming photo opportunities, historic storefronts, and inviting cafes.

Lifestyle and Vibe

SoHo blends luxury and creativity in a way few neighborhoods can match. The streets are always lively, with a mix of tourists, locals, and fashion photographers capturing the perfect shot. The pace is brisk, but the atmosphere is sophisticated. Even the window displays feel like curated art pieces.

During the day, shoppers and art enthusiasts fill the sidewalks. In the evenings, the restaurants, lounges, and rooftop bars draw a stylish, international crowd. Street performers and musicians add another layer of vibrancy, making SoHo feel like an open-air stage.

Who Lives Here

SoHo attracts a mix of wealthy professionals, creative industry leaders, and a small group of long-time artist residents. Many live in converted lofts with high ceilings, exposed brick, and oversized windows. Apartments here are among the most expensive in Manhattan, making it a prime address for those seeking prestige, convenience, and a distinctive lifestyle.

Local Hotspots: Eat, Drink, and Relax

SoHo’s dining scene is as polished and diverse as its storefronts, offering everything from casual bites to Michelin-starred cuisine.

Restaurants and Cafes

• Balthazar – A Parisian-style brasserie beloved for brunch, oysters, and timeless atmosphere.
  
  

• Lure Fishbar – Upscale seafood served in a sleek, yacht-inspired setting.
  
  

• Jack’s Wife Freda – Mediterranean-inspired comfort food in a friendly, laid-back space.
  
  

• Dominique Ansel Bakery – Home of the original Cronut and other inventive pastries.
  
  

• Sadelle’s – Famous for its bagels, smoked fish platters, and stylish dining room.
  
  

Desserts and Treats

• Ladurée SoHo – French macarons in a pastel-colored tea salon.
  
  

• Morgenstern’s Finest Ice Cream – Creative flavors made with premium ingredients.
  
  

Shops Beyond Broadway

• Opening Ceremony – A trend-setting boutique with unique fashion finds.
  
  

• KITH – A streetwear destination with an in-store cereal bar.
  
  

• Housing Works Bookstore Cafe – A volunteer-run bookstore that supports charitable causes.

Real Estate Snapshot

Living in SoHo means embracing a lifestyle of high style, history, and design. Lofts are the hallmark of the neighborhood, often featuring open layouts, modern kitchens, and original architectural details.

Types of Housing

• Cast-Iron Lofts – Former industrial spaces transformed into luxurious residences with oversized windows and high ceilings.
  
  

• Luxury Condos – New developments that offer amenities such as concierge service, gyms, and rooftop terraces.
  
  

• Historic Walk-Ups – Smaller prewar buildings that retain character and charm.

Who Buys and Rents Here

Buyers tend to be affluent professionals, investors, and celebrities. Renters often work in fashion, art, or media and are willing to pay a premium for location and aesthetics. Prices for both rentals and purchases are among the highest in the city.

Annual Events and Festivals

SoHo’s events reflect its reputation as a center for art, design, and fashion.

SoHo Arts Walks

Seasonal events when galleries and studios open their doors for evening viewings, attracting art lovers from across the city.

Fashion’s Night Out

A citywide shopping celebration where SoHo’s boutiques host parties, DJ sets, and special promotions.

Design Week

During NYCxDESIGN, SoHo’s showrooms and design stores hold exhibitions, product launches, and talks with industry leaders.

What Makes These Events Special

These gatherings transform SoHo into an interactive gallery and runway, bringing together artists, designers, and style enthusiasts. They invite visitors to engage directly with the neighborhood’s creative community while experiencing its streets in a festive and social atmosphere.

Ready to Explore SoHo

With its iconic architecture, world-class shopping, and cultural legacy, SoHo embodies the glamour and energy of New York City. Whether you come for the boutiques, the galleries, or the history, every block offers something worth exploring. From cobblestone streets to rooftop cocktails, SoHo delivers a blend of sophistication, artistry, and urban charm that continues to captivate locals and visitors alike.